Connected

vs RainFocus · Enterprise data depth, quote on request

RainFocus keeps the data warm.
We keep the room warm.

RainFocus is built around event data and it is good at event data. It isn’t built around the people that data describes — nothing there keeps them present to you between events. Fourteen of our eighteen modules overlap, and ours sit on an account someone logs into rather than a record you query. Four have no equivalent there at all.

They handle
Data, exhibitors, the door
We’re better because
An account, not a record
And past T+30
Four modules, no equivalent

What they cover

What RainFocus does well.

Three of them, and all three are about the event and the record it leaves behind.

  • 01

    Exhibitor operations

    One portal for exhibitor data, contracts and assets, task assignment, scanner provisioning, and lead delivery.

  • 02

    One profile per person

    Their global attendee profile de-duplicates someone across every event you run, so portfolio reporting adds up.

  • 03

    The door at scale

    Check-in kiosks that keep working when the venue network doesn’t, custom badge printing, session scanning.

Connected does all three, at 80 seats and at 12,000, on one shared set of accounts, passes, and permissions. On the second the difference is a login: theirs is a record you can query, ours is an account someone comes back to — and that difference is the rest of this page.

One event, start to long after

Their track reaches the post-event weeks. Ours doesn’t stop.

This is the same lifecycle track as our home page — one event, from the first planning meeting to the year after next. RainFocus covers the left of it and reaches into the weeks after. The last stretch is the argument.

RainFocusThrough the post-event weeks
T+30
ConnectedThe same track, plus the year on the end
T−180Day 400

Past T+30 two threads keep going: an on-demand content archive, and a data record kept warm for next year’s targeting. What doesn’t keep going is the audience — nobody is present to you or to each other, so Day 400 gets re-earned with a campaign rather than inherited.

Module by module

Eighteen modules, marked honestly.

7
modules RainFocus has an answer for
7
where the answer is partial
4
with no RainFocus equivalent
  • has an equivalent
  • partial
  • nothing equivalent

Event Management

  • Events — has an equivalent

  • On-Site — has an equivalent

    Payments at the door aren’t documented publicly

  • Meetings — has an equivalent

    Native broadcast streaming since Base Webinar

  • Bookings — has an equivalent

    The Housing module

Community Engagement

  • Activities — nothing equivalent

    In-session polls and reactions, no feed

  • Channels — partial

    Content 365 archives sessions, not member channels

  • Groups — nothing equivalent

  • Interests — partial

    Topic segmentation of event audiences, not members

  • Threads — partial

    Event-scoped attendee chat, no forums

Monetization & Finance

  • Benefits — nothing equivalent

    Membership means integrating your own AMS

  • Advertisements — partial

    Sponsor banners in the app, not campaigns

  • Sponsors — has an equivalent

  • Invoices — partial

    Orders, refunds and payments; not a tax engine

Platform & Communication

  • Accounts — partial

    One profile across the portfolio, reached through a per-event flow

  • Announcements — has an equivalent

  • Storage — partial

    Speaker and exhibitor asset uploads

  • Support — nothing equivalent

    No attendee-facing ticketing

  • Surveys — has an equivalent

Their attendee profile comes back partial for one reason: a person reaches it through a per-event registration flow, not a login they use in between. One profile you can report on isn’t one account they come back to.

Marked against RainFocus’s own published product pages, July 2026 (RainFocus platform) (Portfolio Orchestration). Product lines move. If we have one of these wrong, tell us and we’ll change it — we’d rather be corrected than quoted.

Service-first software

Support isn’t a tier here.

Service-first isn’t a tagline, it’s the order this company was built in: support is the engine and the software is what assists it. It’s also the one thing in this comparison you can’t read off a table of marks — and the thing you’ll care most about at 6am on the day of.

What support usually means

  • An add-on tier you upgrade into
  • A chatbot with a friendly name
  • A queue position and an ETA
  • A macro pasted from a knowledge base

What it means here

  • The core engine, not an upgrade tier
  • A person you can reach, by name
  • Someone who can change the product
  • Reached before you have to ask

That’s a commitment rather than a plan tier, so it’s written down and it applies to every customer on the platform, at 80 seats and at 12,000. Read the promise in full.

Leaving RainFocus

What moving actually involves.

Migrations are where comparison pages go quiet. Here’s the honest version, including the part that is genuinely work.

  1. 1

    Bring the profiles, not just the registrants

    Your global attendee profiles export cleanly and come in as accounts, deduplicated on email, history attached — with a login on the other side of them.

  2. 2

    Run one event in parallel

    Keep RainFocus for the flagship already in flight. Stand a smaller one up here instead, and compare the two on the same portfolio.

  3. 3

    Rebuild the registration logic once

    Your conditional flow doesn’t transfer automatically — no platform’s does, in either direction. We rebuild it with you in a session, and you clone it forever after.

  4. 4

    Turn the year on

    Channels, groups, threads, and interests go live the week the event ends, on the audience that just attended it, with the permissions they already have.

And the part that is work

What doesn’t come across: your RainFocus configuration, their integration mappings, and anything sitting in a tool you wired to them. If your programme leans hard on their exhibitor tooling or their Adobe connectors, raise it early — that’s where the detailed questions live, and we’d rather answer them before you sign than after.

Bring the flagship, not the pilot.

Bring your passes, your exhibitor workflow, and your hardest questions. We’ll build it here with you — not hand you a trial and a help center — so you can judge it where it counts: the quarter after the doors close.

Uptime

SOC-2
Certified

Uptime

GDPR
Compliant

Uptime

CCPA
Ready

©2026 Connected. All rights reserved.

Uptime

99.99% UPTIME

24/7

24/7 SUPPORT